My journey from starting as an intern: Discovering my potential and unlocking success at Avesta Good Earth Foods
Jun 23, 2023
How Does an Internship Spark a Career in Innovation and Leadership?
They say every journey begins with a single step. Mine began at Avesta Good Earth Foods, a subsidiary of Avesthagen Limited. Over four transformative years, I evolved from intern to marketing and operations lead, navigating complex challenges and building a foundation for scalable growth.
How Do You Thrive in Unstructured, Fast-Paced Environments?
In a dynamic, startup-like setting, ambiguity became my training ground. I led initiatives in B2B, B2C, and channel marketing, sales events, and ATL/BTL campaigns. Innovation wasn’t optional—it was survival. My team and I drove results by blending strategic rigor with creative experimentation.
What Does End-to-End Business Ownership Look Like?
My scope extended beyond marketing. I managed operations across corporate and factory locations, overseeing HR, legal, compliance, and inventory. With each initiative—from product launches to investor relations—I learned how cross-functional leadership powers sustainable success.
What Were the Milestones That Defined This Journey?
Team Building: Recruited and built a full-stack marketing and sales team from scratch.
Fundraising Support: Contributed to multiple funding rounds, helping shape pitch materials and investor narratives.
Rebranding Leadership: Led a rebranding effort, upgrading design systems and legal compliance.
Public Representation: Spoke at industry panels and media events, becoming the external voice of the brand.
Partnership Expansion: Negotiated strategic alliances across sales, manufacturing, and distribution.
Marketing Strategy: Oversaw brand storytelling and communication channels across digital and physical touchpoints.
Conclusion: What Can 4 Years at a Mission-Driven Brand Teach You?
My time at Avesta Good Earth Foods taught me that growth is nonlinear and opportunity-rich. From managing cross-functional teams to becoming the face of the brand, I discovered the value of vision, resilience, and collaboration. Whether you're starting out or scaling up, trust in your ability to lead through complexity. The journey is worth it.